Chicago Agent Magazine

Who’s Who of Southwest, Michigan - 2024

Justin Lucas, renowned as the #RealEstateDoula, continues to redefine real estate service with his unique blend of professionalism, ethics and occasional humor. His approach, deeply rooted in understanding clients’ needs, has been enhanced with the expansion of his team in Southwest Michigan.

Lucas, who settled in Harbor Country after being captivated by its charm during the Harbor Country Home + Garden Tour, has always emphasized the importance of pursuing happiness — a lesson underscored by the untimely passing of his brother in 2016. This personal journey shapes his dedication to guiding clients through significant life transitions with empathy and expertise.

Triple Real Estate Magazine

Justin Lucas is a highly respected real estate professional who combines his extensive business background with a passion for design and architecture to provide exceptional service to his clients. Known for his thoughtful, analytical, and service-focused approach, Justin consistently delivers outstanding results. He has earned a stellar reputation with a consistent 5-star rating and over $80 million in sales in just 7 years. With diverse experience including roles at Deloitte and Northern Trust, Justin brings a unique perspective enriched with leadership skills and relationship management expertise. Recognized for his achievements, including a "40 under 40" award, Justin is committed to helping clients achieve their home buying and selling goals.

Chicago Agent Magazine

Who’s Who - 2022

Through his successful early career in human resources consulting, Justin Lucas mastered the ins and outs of leadership development and helping professionals evolve into their specific roles. He also served as a talent-management consultant and vice president of learning and development for two different organizations: Deloitte and Northern Trust. Considering his prior work, it’s understandable that with just six years of field experience, Lucas has had a flawless transition into his new role. Upon the tragic loss of his older brother, he realized he wanted more passion in his career and life. “I made the decision to pursue real estate, and it was the best decision I’ve ever made,” he says.

Moving from Washington, D.C., to Chicago in 2008, Lucas does business all throughout the city. He works with residential clients and particularly enjoys assisting first-time homebuyers and seasoned investors. His experience honed his business acumen and ability to engage with a diverse range of individuals — skills that are noticed by his client base. Lucas tailors his strategy to each client’s individual needs. Known for being simultaneously high-achieving and approachable, he says his business is entirely referral-based and he often builds close friendships with his clients. “I’m grateful to have amazing clients,” he says. “I feel they appreciate everything I do for them.”

Chicago Real Producers

Designing a life that led to real estate.

Justin Lucas’ path to real estate has taken him through many cities and many careers, but each has contributed to his success in unique ways.

Professionally, Justin spent this time working in HR consulting. He started at a small boutique where he focused on assessing leadership capabilities and providing leadership development coaching. He then moved on to become a talent strategy consultant at Deloitte, where he helped organizations build and manage their talent management platforms. While at Deloitte, Justin was recruited by Northern Trust. He became their vice president of learning and development, where he worked with the C-suite to understand the bank’s long-term goals and create learning strategies to ensure the future workforce had the skills and knowledge needed to meet those goals.